SEO Consulting for B2B Hardware and Industrial Companies
SEO consulting for companies that sell hardware, sensors and industrial products. Built on running a hardware business that gets its customers from organic search, with no advertising.
My hardware company gets its customers from search. There is no advertising budget. People looking for a sensor or a controller find a page, read it, and write to us. That channel is the business, so I have had to learn it properly.
Selling technical products through search is its own discipline. The buyers are engineers and managers who search carefully, compare closely, and distrust anything that reads like marketing. SEO consulting with me is for companies in that position, from someone who depends on the same channel.
Why technical companies stay invisible in search
Product pages that describe the product, not the search
Engineers write pages around model numbers and specifications. Buyers search for the problem they have. The page has to meet them there and still satisfy the engineer who reads it next.
Traffic that reads and leaves
Explanatory articles bring visitors who wanted an explanation. I help move the effort toward the searches people make when they are ready to act.
Pages that have quietly disappeared
A stale redirect once hid several of my own pages for three months before I noticed. Technical faults like that are common and silent, and I check for them first.
Counting clicks when you should count enquiries
A chart of visitors says little about business. I help connect search to the enquiries it produces, so you know which pages earn their place.
A site in more than one language
Running the same site in several languages multiplies the ways it can go wrong. I run sites in English, Hebrew and Spanish and know where the versions drift apart.
Content that sounds like everyone else's
Technical buyers notice generic writing immediately. What ranks and converts in this market is specific, first-hand and checkable.
This suits you if
- You sell a technical product to businesses and most buyers find suppliers by searching.
- You are spending on advertising and want a channel that keeps working when you stop.
- You have a site with good products and almost no search traffic.
How we can work together
- A working session
- One focused call on one problem. I read your material beforehand so the time goes to the problem.
- A written review
- I go through your design, code or plan and send back findings in order of priority, with what I would change and why.
- Ongoing advisory
- Regular calls while you build, with questions answered in between. Suited to a team working through a hard stretch.
Questions people ask first
Do you write our content or build our links?
I work on strategy, structure and review: what to publish, how the site should be built, and what to fix. Your team or your writers produce the pages.
How long before search brings enquiries?
It is slow, and anyone who promises otherwise is guessing. Search rewards pages that have existed and been useful for a while, which is the reason to start early.
Is this different from a general SEO agency?
I come at it as someone who sells hardware. I know what an engineer and a purchasing manager each need to see before they write to a supplier.
Talk to me about B2B SEO consulting
Tell me what you are building and where it is stuck. I read every message myself.